
Before schools tell you what matters, decide what matters to YOUR family
Primary school visits can be persuasive. Warm classrooms, confident headteachers, attractive displays and other parents’ opinions can quickly shape how you feel.
This FREE Summer Starter Guide will help you begin the conversation before all of that starts, so you can enter the application process clearer, calmer and ready to explore schools on your own terms.

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Use the summer to start the right conversations
Inside the guide, you will:
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Understand the broad primary school application timeline
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Explore five important debates about teaching, behaviour, curriculum, the future and inclusion
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Discuss what you hope your child will gain from primary school
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Consider your child’s personality, interests, confidence and individual needs
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Identify where adults in your family agree, disagree and may need to compromise
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Turn your priorities, assumptions and worries into questions to investigate when schools reopen
You do not need to choose a school this summer.The aim is to understand what matters to your child and family before applications open, visits begin and everyone else starts telling you which school is ‘best’.
There is no perfect school. Every option will involve strengths, limitations and trade-offs.
This guide will help you develop your own compass, so you can approach those trade-offs with greater clarity and make decisions on YOUR terms.

Designed by JOE PARDOE
Joe has worked as a teacher and school leader for over fifteen years - in the UK and abroad. He has appeared at the Education Select Committee in the House of Commons, he is a published author and holds a Masters in Education Leadership. As well as his work in schools, he has been an education consultant for a number of BBC Bitesize productions and delivers a module on Education Innovation at the University College Dublin.
Since becoming a dad to two sons, Joe has dedicated his time to empowering parents with his insider wisdom to empower them to navigate the school system with confidence. His 5* rated courses have saved hundreds of parents time, stress and worry.